Build Accuracy: Update all the bad postal, email, and mobile records in your marketing files to eliminate budget waste and missed opportunities. Postal Hygiene Update postal records that have been sitting unchecked for up to 30 years. Email Hygiene Remove spam traps and hard bounces that hurt campaign performance. Replace bad emails with good ones. Mobile Hygiene Capture over 50k deactivations every day. Right Party Contact available.

Build Completeness: Enrich your marketing files with not only new postal records, email addresses, and mobile phones to broaden market reach, but also demographics, psychographics, and firmographics to deepen customer insight. Consumers 150MM households. 260MM individuals. 1000’s of demographics and psychographics. Sourced from top-tier compilers. Businesses 25MM companies. 100MM contacts. 100’s of firmographics. Sourced from top-tier compilers. Email Appends 95% appends. The highest rate in the industry! Behind our email append service is a data co-op made up of continuously-fed updates from leading ESPs and ISPs that track the behavior of virtually every email and device ID in the US. Includes both consumer and business emails. As a contributing ESP, we are able to use this data to deliver superior results for our clients. Mobile Appends 50 – 85% appends. High quality matches at the individual level. Multiple sources including credit bureau data.

Omnichannel Data Quality Build a strong foundation of great data quality for your next omnichannel marketing strategy. Update, Enrich, and Unify your customer and prospect marketing files using vast rich data sources that contain the postals, emails, mobiles, firmographics, demographics, and psychographics of virtually every business and consumer in the US. Look-alike Marketing Build audiences that look like your ideal customers with profiling and predictive analytics. RFMT Segmentation Build ideal customer segments by analyzing the recency, frequency, monetary, and tenure attributes of your customer transactions. Digital Listening Build audiences based on real time web behavior. Identify not only prospects that match your ideal customer profile, but also customers that are at risk of attrition. Conquest Marketing Build audiences that are the likely customers of the competition.

Email Email your audiences with ESP built to get cold emails into the Inbox. 25% - 50% opens. High scalability of millions of emails per day. Digital Advertise online to your audiences with access to 25+ DSP’s, 400+ networks, 1000’s of targeted audience segments, 500k+ websites, and millions of tracked behaviors. Display. Social. Video. Streaming. Search. Mobile Text your audiences with telco-grade SMS/MMS. 98% opens. High scalability of millions of texts per day. Postal We provide the data to reach your audiences. Your printer provides the mail pieces, postage, and delivery. We can recommend an excellent printer upon request.

Campaign Reporting Track response on all email, digital, and mobile campaigns to measure awareness, consideration, and conversion. Marketing Mix Modeling Measure omnichannel campaign results with accuracy and great detail across all your channels to control costs, optimize marketing budget allocations, and maximize ROMI.

Client: Eyecare retailer with $900MM in annual revenue from over 700 stores. Challenge: Boost revenues at retail stores with declining sales. Strategy: Customer Acquisition: Build audience with look-alike marketing and distance-to-store. Reach audience with A/B split: 1. Postal deployment only 2. Omnichannel deployment (postal + digital ads) Results: When compared to the postal-only approach, the omnichannel approach generated an 8% lift in unit sales and a 600% ROMI. Client: Leading retailer of health and nutrition products with $2BB in annual revenue from over 2000 stores and internet sales. Challenge: Boost membership to its premium customer loyalty program. Strategy: Customer Acquisition: Build audience with digital listening and conquest marketing. Reach audience with email deployment. Results: Email campaigns generated 51% cumulative opens and 8% clicks. Loyalty program membership grew 4% that year.

Client: Manufacturer of high-end consumer appliances with over 20MM US customers and $6BB in annual revenue worldwide. Challenge: Reverse the decline in engagement on their customer retention marketing campaigns. Concerned that they were losing many of their high-value, high-acquisition-cost customers to the competition. Strategy: Customer Retention: Build great data quality by updating customer email file. Reach customer audience through both email and digital ad deployment. Results: After updating 35% of their customer email file, which had clearly suffered a significant decline in accuracy over time, we were able to double the opens and clicks on both their email and digital ad retention campaigns.

Client: Liberal Arts college founded in 1812 with over 4k students. Challenge: Boost college enrollment Strategy: Customer Acquisition: Build audience of parent emails with look-alike marketing. Reach audience through email deployment. Results: Email campaigns generated 54% cumulative opens and 2.5% clicks. Of the students that enrolled later that year, 33% had received parent emails.

Make your next Omnichannel Marketing Strategy a success with Double J

Double J is a full-service omnichannel marketing agency dedicated to helping
clients in any industry succeed across all channels and stages of the customer
journey.

Acquire

new customers

Expand & Retain

existing customers

All using our 3-step approach:

Build

Build great data quality for the postal, email, and mobile records in your marketing files.

Build audiences that buy.

Reach

Reach audiences with any or all of these marketing channels:

Measure

Measure results in detail across any or all of your channels. Control costs. Optimize marketing allocations. Maximize ROMI.

A great Data Quality Strategy is the foundation to great Omnichannel Marketing

Every year, 27MM people move, one in three emails change, 35MM phones disconnect, and 4.7MM new businesses form.

Simply put, the quality of your omnichannel marketing data will crumble if left unchecked. Ultimately, poor data quality leads to budget waste, missed opportunities, and misinformed decisions. With many US companies suffering significant losses every year from bad data, building a great data quality strategy has never been more important.

Omnichannel Data Quality Services from Double J ensure that the customer and prospect data across all your marketing channels are highly Accurate, Complete, and Unified. We also ensure that your data remain private and secure when in our possession by adhering to rigorous Data Privacy & Security standards.

Build the ultimate Data Quality Strategy with these powerful services:

1. Update Files:

Build Accuracy: Update all the bad postal, email, and mobile records in your marketing files to eliminate budget waste and missed opportunities.

Postal Hygiene	Update postal records that have been sitting unchecked for up to 30 years.
Email Hygiene	Remove spam traps and hard bounces that hurt campaign performance. Replace bad emails with good ones.
Mobile Hygiene	Capture over 50k deactivations every day. Right Party Contact available.

2. Enrich Files:

Build Completeness: Enrich your marketing files with not only new postal records, email addresses, and mobile phones to broaden market reach, but also demographics, psychographics, and firmographics to deepen customer insight.

Consumers	150MM households. 260MM individuals. 1000’s of demographics and psychographics. Sourced from top-tier compilers.
Businesses	25MM companies. 100MM contacts. 100’s of firmographics. Sourced from top-tier compilers.
Email Appends	95% appends. The highest rate in the industry! Behind our email append service is a data co-op made up of continuously-fed updates from leading ESPs and ISPs that track the behavior of virtually every email and device ID in the US. Includes both consumer and business emails. As a contributing ESP, we are able to use this data to deliver superior results for our clients.
Mobile Appends	50 – 85% appends. High quality matches at the individual level. Multiple sources including credit bureau data.

3. Unify Files:

Build Efficiency: Unify your marketing data silos across all your marketing channels to build a single view of your customers and prospects. No need to reach out to multiple database managers from different departments. And no more delays from having to run ad-hoc data processing jobs every time you need quick answers to simple questions about your customers and prospects.

Omnichannel CDP

Deliver more personalized and effective messaging across all your channels through an All-In-One cloud platform that maintains and analyzes a unified view of your customer and prospect activity across all your channels.

Customer Marketing Strategy

Design and run your next successful omnichannel marketing campaign with Strategic Expertise from Double J

Our expertise begins with these Customer Strategies:

And with each Customer Strategy, we offer these powerful services:

1. Build Audiences

Omnichannel Data Quality	Build a strong foundation of great data quality for your next omnichannel marketing strategy. Update, Enrich, and Unify your customer and prospect marketing files using vast rich data sources that contain the postals, emails, mobiles, firmographics, demographics, and psychographics of virtually every business and consumer in the US.
Look-alike Marketing	Build audiences that look like your ideal customers with profiling and predictive analytics.
RFMT Segmentation	Build ideal customer segments by analyzing the recency, frequency, monetary, and tenure attributes of your customer transactions.
Digital Listening	Build audiences based on real time web behavior. Identify not only prospects that match your ideal customer profile, but also customers that are at risk of attrition.
Conquest Marketing	Build audiences that are the likely customers of the competition.

2. Reach Audiences

Email	Email your audiences with ESP built to get cold emails into the Inbox. 25% - 50% opens. High scalability of millions of emails per day.
Digital	Advertise online to your audiences with access to 25+ DSP’s, 400+ networks, 1000’s of targeted audience segments, 500k+ websites, and millions of tracked behaviors. Display. Social. Video. Streaming. Search.
Mobile	Text your audiences with telco-grade SMS/MMS. 98% opens. High scalability of millions of texts per day.
Postal	We provide the data to reach your audiences. Your printer provides the mail pieces, postage, and delivery. We can recommend an excellent printer upon request.

3. Measure Results

Campaign Reporting	Track response on all email, digital, and mobile campaigns to measure awareness, consideration, and conversion.
Marketing Mix Modeling	Measure omnichannel campaign results with accuracy and great detail across all your channels to control costs, optimize marketing budget allocations, and maximize ROMI.

Success Stories

Retail

Client:	Eyecare retailer with $900MM in annual revenue from over 700 stores.
Challenge:	Boost revenues at retail stores with declining sales.
Strategy:	Customer Acquisition: Build audience with look-alike marketing and distance-to-store. Reach audience with A/B split: 1. Postal deployment only 2. Omnichannel deployment (postal + digital ads)
Results:	When compared to the postal-only approach, the omnichannel approach generated an 8% lift in unit sales and a 600% ROMI.

Client:	Leading retailer of health and nutrition products with $2BB in annual revenue from over 2000 stores and internet sales.
Challenge:	Boost membership to its premium customer loyalty program.
Strategy:	Customer Acquisition: Build audience with digital listening and conquest marketing. Reach audience with email deployment.
Results:	Email campaigns generated 51% cumulative opens and 8% clicks. Loyalty program membership grew 4% that year.

Manufacturing

Client:	Manufacturer of high-end consumer appliances with over 20MM US customers and $6BB in annual revenue worldwide.
Challenge:	Reverse the decline in engagement on their customer retention marketing campaigns. Concerned that they were losing many of their high-value, high-acquisition-cost customers to the competition.
Strategy:	Customer Retention: Build great data quality by updating customer email file. Reach customer audience through both email and digital ad deployment.
Results:	After updating 35% of their customer email file, which had clearly suffered a significant decline in accuracy over time, we were able to double the opens and clicks on both their email and digital ad retention campaigns.

Higher Ed

Client:	Liberal Arts college founded in 1812 with over 4k students.
Challenge:	Boost college enrollment
Strategy:	Customer Acquisition: Build audience of parent emails with look-alike marketing. Reach audience through email deployment.
Results:	Email campaigns generated 54% cumulative opens and 2.5% clicks. Of the students that enrolled later that year, 33% had received parent emails.

Make your next Omnichannel Marketing Strategy a success with Double J

Acquire

new customers

Expand & Retain

existing customers

All using our 3-step approach:

Build

Reach

Email

Digital

Mobile

Postal